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That Wasn't Very Data-Driven Of You — Calligraphy

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One sentence, stacked one word at a time, centred and set in a formal calligraphic italic — the typeface of wedding invitations, place cards and certificates of achievement. It reads: THAT wasn't very data-driven of you. The gap between the words and the lettering is the whole joke. The sentence is internet-speak — the "that wasn't very ___ of you" construction, faintly passive-aggressive, the sort of thing typed into a group chat with a full stop at the end. The lettering is the most ceremonious thing a printer owns. Putting a mild public telling-off into the typography of a formal invitation makes it land like one: engraved, unhurried, and impossible to argue with. The line breaks carry the tone. One word per line is how the sentence is actually said out loud — deliberately, each word landing before the next — and the opening THAT is capitalised because that is where the stress goes. No chart. Its sibling design puts the same line over a scatter plot with the crime drawn on it. This one does not explain itself, because a sentence this passive-aggressive should not have to. For data scientists, analysts, statisticians, and anyone who has watched a decision arrive wearing a chart it did not need. Printed in white on dark or black on light.

UK & Europe · Teemill

Organic cotton, UK-printed. Ships worldwide; fastest & cheapest within Europe.

£19 each

Men's Basic
Women's Crew

US & rest of world · Fourthwall

Not available for this design yet — we’re working on it. The UK store above ships worldwide in the meantime.

Want this one printed in the US?

Email with the design name and we’ll move it up the list.